How does advertising make you feel?

What does it mean, and how can images sway the most rational purchasing decisions?

What if ads simply mean what you make of them? You, the viewer, are the final author of an advertisement's meaning. How you feel is more important to the advertiser than what you think.

(ad)infinitum is a video installation which explores this transaction, offering suggestions by randomly juxtaposing advertisements with potential meanings.

The project was conceived and produced by Daniel Norman for his BFA thesis at Cornish College of the Arts, and premiered in the Cornish gallery on May 8th, 2008.

Download the Screen Saver!

(ad)infinitum is available as a screen saver for Mac OS 10.5 (Leopard). Re-create the gallery experience on your desktop with live data streamed from the pool of ads and keywords.

Mac OS 10.5.x
G4 1.5 Ghz processor or better
512 MB RAM or better
52 MB free disk space*

*Yes, it's a large download; some video files are packaged with the screen saver to improve performance.

©2008 Daniel Norman. Screen saver program code © Daniel Norman. Video and image content is the property of the original authors and is provided for editorial and educational purposes only.